Port of Liverpool Joins ‘Wear it Pink’ Fundraising Campaign
Downing’s The Port of Liverpool Building has joined forces with some of the nation’s finest pieces of architecture last night (Wednesday 21st October) to light up pink for Breast Cancer Awareness Month’s leading fundraising campaign, wear it pink.
Port of Liverpool Building is one of 19 landmarks across the UK to turn pink to help raise awareness of wear it pink, which raises vital funds for the UK’s largest breast cancer charity, Breast Cancer Now.
A mixture of the nation’s beautiful historic and more modern landmarks shone pink throughout the evening in a bid to remind the public to support the renowned fundraiser, wear it pink day, which takes place tomorrow, Friday 23rd October.
Other landmarks which also turned pink included London’s HMS Belfast, Trafalgar Square Fountains, 20 Fenchurch Street’s Sky Garden, Tower 42, Granary Square Fountains at King’s Cross, The University of Cambridge’s Corpus Clock, Selfridges Birmingham, Library of Birmingham, The Eastgate Clock – Chester, Derry Offices of the Derry City and Strabane District Council – Northern Ireland, The Falkirk wheel – Scotland, Brighton Wheel, Gateshead Millennium Bridge – Newcastle, Isle of Man’s Tower of Refuge, Nottinghamshire’s Newark Castle, Avon Cosmetics HQ – Northampton and Cornwall’s Eden Project and St Michael’s Mount.
2015 marks a special year for wear it pink, having raised an incredible £27million since it began in 2002.The event is now launching for the first time for new charity Breast Cancer Now – formed from the merger of Breast Cancer Campaign and Breakthrough Breast Cancer – and it’s bigger and pinked than ever!
Ellie Adam, wear it pink project manager, said: “This is such a special time for Breast Cancer Now and our supporters – I’m thrilled that Port of Liverpool Building has joined some of the UK’s most classic landmarks and stunning modern builds to launch wear it pink 2015.
“wear it pink is a fantastic opportunity to have some fun, while raising much needed money to support Breast Cancer Now. We’re aiming to raise an incredible £3 million this October to fund our ground-breaking research, but we can only do it with your help. It’s not too late to do your bit, simply text PINK to 70444 and give £3 to help stop breast cancer.”
Breast cancer is the most common cancer in the UK – around 1,000 women will die from breast cancer this month in the UK alone. wear it pink encourages everyone to wear something pink and make a donation during October’s Breast Cancer Awareness Month. Every penny raised means our incredible researchers have the support they need now to create a future where no one dies from breast cancer.
John Clegg, Head of Property Management at Downing, said: “We are delighted to be supporting the brilliant work that Breast Cancer Now does. Breast cancer is a devastating disease, and we are keen to play our part in helping to raise as much awareness and money as possible in order to one day put a stop to it. The Port of Liverpool Building is a landmark building and a centrepiece of the city’s vibrant and cultural waterfront. We hope its illumination will encourage support for the wear it pink campaign and the life-saving research Breast Cancer Now is funding.”
It’s not too late to join the hundreds of thousands of supporters who are raising money for wear it pink – simply text PINK to 70444 and give £3 to help Breast Cancer Now fund life-saving research*.
For more information, please visit wearitpink.orgBack to News